How to extract Email ids of your LinkedIn Contacts

How to extract Linkedin Contacts

Your LinkedIn profile is a goldmine. Time to dig for some gold.

I ask a lot of people what they do with their LinkedIn profile and most often the answer is that people look for jobs, read some articles, ‘connect’ with people and that’s largely it. What most people don’t seem to realise is that this most important professional network they are on, can open a lot of new doors for them, only if they realise to use it wisely. This is the first in a series of articles where we try and see what LinkedIn can do for  you.

For all you sales professionals, HR managers, and all the people wanting to get in touch with people, this is how you can extract EMail IDs of all your contacts on LinkedIn.

Step 1 : Mouse over My Network on the header bar and click on Connections

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Step 2 : Click on the ‘gear’ Settings Button on the far right

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Step 3 : On the next page, under Advanced Settings, click on Export LinkedIn Connections

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Step 4 : Now simply choose the format that suits you the best and click on Export

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Step 5 : Fill in the words shown in the security verification / Captcha image and proceedHow to extract LinkedIn Contacts 5

 

Step 6 : Your download appears in the bottom download bar

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Step 7 : This Excel sheet holds a lot of rich information about all your contacts

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The email ids you extract here can be used for multiple purposes, right from targeting custom audiences on Facebook, EMail Marketing, direct one on one marketing and so on. Ideally, you must keep taking a download of this data for you never know when LinkedIn stops allowing users to do it. So if you haven’t done it so far, then right now wouldn’t be too bad a time either :)

More articles in the how to series to follow. If you have any specific questions, post them in the comments below, request an article or ask a question in our forum section.

10 Affordable Digital Marketing Tips for an Ecommerce Startup

Promoting a ecommerce startup

Now there are lots of ways to go about promoting your e commerce startup, but when there’s a funds crunch and every resource counts, then you better be careful about each step you take. Here are some tips, tricks and strategy suggestions that should help you better promote that e commerce startup of yours.

 

1. Stop spending money on increasing likes on Facebook Pages

Organic reach is at an all time low. Yes, you may hope that most of your customers may come from facebook, but there is simply no point these days in spending any money on facebook likes. Less likes and more hits on a website will lead to more conversions, concentrate on the latter.

Recommended Read : Stop Creating Facebook Pages, Start Building Websites Instead

 

2. Don’t use the boost post feature on your facebook page

The next temptation is clicking on boost post because facebook says it helps you reach out to more people. It does, but it is flawed. The right way to go about boosting a post is by going in your ad manager and targeting as extensively as you can. Make sure you choose interests, demographics as well as behaviour considering your target audience.

 

3. Don’t use twitter to simply promote, use it to hunt for customers instead

There’s a tool on twitter that most people don’t seem to use. Advanced Search. Use it to find customers looking for products that you sell, and then tweet to them in as personalised a manner as you can. Many many companies do the same, you should try it too.

 

4. Instagram should be on top of your mind

Pictures speak a thousand words, ones on Instagram can get you orders too. Upload pictures of all your products, customers, related pictures, banners and just about everything one by one. Add all the hashtags in the world that relate your product. Add your web address and a phone number if possible. Slowly people will discover. Slowly sales will happen.

Recommended Read : 10 Instagram Marketing Tricks to make your campaign Rock

 

5. Write about your startup, share your experience

Now this is a subtle, yet not so subtle way of making your startup reach your audience. This article made me order a Socratees tee. Stories about your startup, blogs where you share your experience, posts on LinkedIn talking about your business can earn you partnerships, admirers and customers.

 

6. EMail Marketing

The most important thing that most people miss out on. Now don’t start sending mass mails to lists you bought on the internet, but do this carefully and rightfully. Once somebody gets in touch with you, it is your job to engage them and make sure they come back again. You must subscribe to Utpatang and Nirogam‘s mailing list to see how its done right.  (Goes without saying you should subscribe to our mailing list too)

 

7. Facebook profile as a tool for promotion

Now stop acting shy, will you. You have started up and its time to tell the world about it. Be the salesman you ought to be, and sell. There’s no better place to sell than home and no better people to sell to than friends. They wouldn’t be the first ones to buy, that’s a different story, but you’ve got to harp on about the startup on your profile. Don’t sell the products directly, but sell your customer’s experience, their testimonials and just what you and the company is up to. If biggies like Vijay Shekhar Sharma (PayTM), Kunal Shah(FreeCharge) and Alok Kejriwal(Games2Win) can do it effectively, then so can you.

 

8. Partner

T.E.A.M (Together Everybody Achieves More) said an Archies Mug that I saw one day. What you can’t do alone, you can do together. Try looking for opportunities to partner, try to see how can you mutually benefit by partnering with somebody. This is often the most overlooked aspect of them all, yet the most effective. We go all gaga looking for partners.

9. Attend events

Now don’t just attend any events, but look for ones where you might end up finding relevant people to your domain. I made a lot of friends over the years at Indiblogger and Rodinhoods events, and many have turned out to some of the most helpful people over time. It is not about how many people a person networks with, but whom one meets that matters. Meet people offline, connect with them online, build relationships for a lifetime.

 

10. Stop Selling

Ya right. Don’t sell. Just become incredibly interesting. Ok, a little interesting to begin with. That’s how Happily Unmarried, Chumbak or Daily Objects became so big. They just became so interesting over time with their products, promotion and more. It took them lot of time, might take you a lot too. But if you concentrate on becoming more interesting with your products and as a company over time, then that’s lesser time you will spend on selling your products over time. Become interesting, people will want to buy themselves.

 

Think I missed on some important points? Please add them in the comments below. Hope this helps you e commerce portals on how to market and promote your startup better. All the best! For any related queries, comment here or head over here to our forum for getting answers to all your digital marketing queries.

How to use IFTTT to automate your Social Media Activities

IFTTT Logo

Humans are lazy by nature, therefore some humans act smarter and find solutions to take care of the laziness inside us.

Here is a guide to help you get started with automating your social media presence. These are the basic steps to get started, if you need any more help, do mention the same in comments.

Before we go on to the recipes, let us try and understand what IFTTT is and how you can make effective use of it. So IFTTT (or If This Then That) is an automation tool designed to Trigger certain responses in response to certain triggers. What I mean is that when a certain action is taken or triggered, a certain action can be triggered in response. Example : Update Pinterest when you upload picture on Instagram, or update LinkedIn when a new article is published on some site, or Turn WiFi off when you leave home. Ha! Gotcha with the third one, it ain’t possible, or it is? (It is!)

Step 1 : Time to get started with creating an IFTTT account. Go to http://ifttt.com

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Step 2 : Sign Up

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Step 3 : Few clicks on This and That and Continue

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Brings you to a screen that asks you to choose channels that interest you. Just choose the channels you happen to use the most often, for this will allow the platform to show you relevant recipes for you.

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Step 4 : My Recipes

Finally, instead of choosing the recipes being suggested to you, go to the top menu and choose My Recipes Instead.

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Now lets get to the part of cooking recipes.

Let’s just warm up with this one shall we. Start by clicking on ‘Create a Recipe’

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Step 5 : Trigger Channel

In this case, select Facebook and Connect your Facebook account.

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Step 6 : Choose a Trigger

Depending on what you intend to do, you can choose any of these triggers. If you want to share each post from your facebook account to twitter or just the link posts or photos, just choose the one that fits your requirement the best.

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Step 7 : Complete Trigger Fields

In many cases there wouldn’t be any extra fields to fill, however if you find some, just fill them with appropriate information like Area /Location , or the Link URL or something else.

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Step 8 : Choose Action Channel

Type twitter in this case and connect your twitter account with IFTTT.

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Step 9 : Choose an Action

Now in a regular facebook to twitter share feature, you do not get so many options, but here you have a lot to choose from. So pick up something appropriate and move ahead.

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Step 10 : Complete Action Fields

Now in addition to choosing what you want to specifically post from your facebook feed, you also have the chance to choose what do you want to publish on twitter from that post. Just click on that ‘Beaker / Conical Flask’ on the right and select appropriate ingredient.

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Step 11 : Create and Connect

The final step where you get to quickly glance over your recipe and make any changes by going back if required.

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Now once you’ve created a recipe, you can pause, edit or stop it anytime you want. The 4 buttons that you see after you are done creating the recipe will allow you to do that.

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You can similarly create recipes to automate a lot of online processes that you may be spending a lot of time on right now. If you need any more assistance with any recipes or IFTTT in general, feel free to comment and let me know about it.