10 Affordable Digital Marketing Tips for an Ecommerce Startup

Promoting a ecommerce startup

Now there are lots of ways to go about promoting your e commerce startup, but when there’s a funds crunch and every resource counts, then you better be careful about each step you take. Here are some tips, tricks and strategy suggestions that should help you better promote that e commerce startup of yours.


1. Stop spending money on increasing likes on Facebook Pages

Organic reach is at an all time low. Yes, you may hope that most of your customers may come from facebook, but there is simply no point these days in spending any money on facebook likes. Less likes and more hits on a website will lead to more conversions, concentrate on the latter.

Recommended Read : Stop Creating Facebook Pages, Start Building Websites Instead


2. Don’t use the boost post feature on your facebook page

The next temptation is clicking on boost post because facebook says it helps you reach out to more people. It does, but it is flawed. The right way to go about boosting a post is by going in your ad manager and targeting as extensively as you can. Make sure you choose interests, demographics as well as behaviour considering your target audience.


3. Don’t use twitter to simply promote, use it to hunt for customers instead

There’s a tool on twitter that most people don’t seem to use. Advanced Search. Use it to find customers looking for products that you sell, and then tweet to them in as personalised a manner as you can. Many many companies do the same, you should try it too.


4. Instagram should be on top of your mind

Pictures speak a thousand words, ones on Instagram can get you orders too. Upload pictures of all your products, customers, related pictures, banners and just about everything one by one. Add all the hashtags in the world that relate your product. Add your web address and a phone number if possible. Slowly people will discover. Slowly sales will happen.

Recommended Read : 10 Instagram Marketing Tricks to make your campaign Rock


5. Write about your startup, share your experience

Now this is a subtle, yet not so subtle way of making your startup reach your audience. This article made me order a Socratees tee. Stories about your startup, blogs where you share your experience, posts on LinkedIn talking about your business can earn you partnerships, admirers and customers.


6. EMail Marketing

The most important thing that most people miss out on. Now don’t start sending mass mails to lists you bought on the internet, but do this carefully and rightfully. Once somebody gets in touch with you, it is your job to engage them and make sure they come back again. You must subscribe to Utpatang and Nirogam‘s mailing list to see how its done right.  (Goes without saying you should subscribe to our mailing list too)


7. Facebook profile as a tool for promotion

Now stop acting shy, will you. You have started up and its time to tell the world about it. Be the salesman you ought to be, and sell. There’s no better place to sell than home and no better people to sell to than friends. They wouldn’t be the first ones to buy, that’s a different story, but you’ve got to harp on about the startup on your profile. Don’t sell the products directly, but sell your customer’s experience, their testimonials and just what you and the company is up to. If biggies like Vijay Shekhar Sharma (PayTM), Kunal Shah(FreeCharge) and Alok Kejriwal(Games2Win) can do it effectively, then so can you.


8. Partner

T.E.A.M (Together Everybody Achieves More) said an Archies Mug that I saw one day. What you can’t do alone, you can do together. Try looking for opportunities to partner, try to see how can you mutually benefit by partnering with somebody. This is often the most overlooked aspect of them all, yet the most effective. We go all gaga looking for partners.

9. Attend events

Now don’t just attend any events, but look for ones where you might end up finding relevant people to your domain. I made a lot of friends over the years at Indiblogger and Rodinhoods events, and many have turned out to some of the most helpful people over time. It is not about how many people a person networks with, but whom one meets that matters. Meet people offline, connect with them online, build relationships for a lifetime.


10. Stop Selling

Ya right. Don’t sell. Just become incredibly interesting. Ok, a little interesting to begin with. That’s how Happily Unmarried, Chumbak or Daily Objects became so big. They just became so interesting over time with their products, promotion and more. It took them lot of time, might take you a lot too. But if you concentrate on becoming more interesting with your products and as a company over time, then that’s lesser time you will spend on selling your products over time. Become interesting, people will want to buy themselves.


Think I missed on some important points? Please add them in the comments below. Hope this helps you e commerce portals on how to market and promote your startup better. All the best! For any related queries, comment here or head over here to our forum for getting answers to all your digital marketing queries.

Social Media Business Bootcamp in Delhi NCR

I am conducting a two day business bootcamp in Noida in the  month of January. Come join in if you love social media or are interested in exploring the same :) Details below –

“Having a strong online reputation allows people to listen to you, buy your product/service and be a part of what you have to offer. Social Media has taken this world by storm. This new media is creating a new generation of influencers and it is resetting the hierarchy of authority, while completely freaking out those who once held power without objection. The truth is that most of the existing formulas, methodologies, and systems miss or completely ignore the role of new influencers to inspire action, cause change, spark trends and recruit advocates.

After so many successful workshops Urban Vidya brings to you next, a 2-days Business Bootcamp.
If you want to be a part of this revolution and leverage social media for the success of your brand, then come be a part of this bootcamp.

Who can do this?

This bootcamp is not for the conventional, for those who are risk adverse and for those who don’t like change. It’s for:

– Entrepreneurs who want to streamline their business and implement systems
– Business owners who want to work ON their business not in it
– Creatives who want to understand how to use online marketing to grow their business
– Busy people who want to become more productive and successful
– Smart and savvy people who understand how powerful Social Media is for any business
– People who want to have a thriving business and their ultimate lifestyle

What will you gain?

• Learn the key concepts of Social Media and understand how it differs from other forms of marketing (both online and offline).
• Learn how organizations can, at 140 characters a tweet, turn this into a powerful marketing tool.
• Explore why would an organization blog? What would they blog about? How do they create fresh, relevant content? How can organizations hook up blogs to other social media channels?
• Profiles, friends, groups, networks, social ads, pages, polls… What does it all mean and how can you leverage the power of Facebook to improve your marketing efforts?
• Know how does an organization use LinkedIn which is one of the biggest professional networking sites in the world to develop new contacts, to enhance the online image of their company, to talk and engage with their peers and to advertise to specific audiences?
• Explore the range of sites that are on the web and begin to identify strategies that your company could adopt to maximize their potential.
• Learn all the online tools to help you run effective campaigns
• Tips and suggestions customized to your brand’s need
• Measuring the success of your campaign
• Live Project to implement all that you will learn

Fees: Rs 5000/-

To Register/Know more:

1. SMS “SMB_yourname” to 9582011500
2. Call on 9582011500
3. Email: [email protected]
4. Online Registration : http://urbanvidya.com/smw/payment/

Social Media Trainings by Urban Vidya – http://urbanvidya.com/smw/

10 simple lessons from Kolaveri Di

The fact that Kolaveri Di has taken an entire country by storm is a fact that we all know. Here are few ‘lessons’ we all could learn from the same



1. Under promise, Over deliver – Calling it a ‘Flop Song’ reduces one’s expectations

2. Social Media is not = Facebook – Other sites, one of them by the name of YouTube can also be used to make powerful campaigns

3. If you are good, the campaign works – And if you are not, then no amount of marketing can help you

4. When many like, others follow – You need to wait till your campaign reaches the tipping point Even overnight success takes decades to happen

5. Social Media campaigns are global – Age no bar, language no bar, caste no bar Powerful campaigns can even bring North and South together

6. Online is not about babies and beautiful – Not so beautiful faces(only)Beautiful In the online space, if you are good, you are good If you are not, even angels can’t help you

7. Online TV is no more a hypothetical term – There is a 90% chance that you did not hear this song first on TV. (The rest 10% didn’t have an internet connection)

8. Social Media Success can make other media talk about you – First some cover you, then others join in, and finally rest wonder why they haven’t talked about you so far

9. Be certain about online medias uncertainty – They would have not known when recording the song as to how successful will it eventually become Nobody knows if you will do well on social media, but the only way to know it is to try

10. Simplicity wins – At the end, it’s a simple song that everybody can relate to, that’s exactly why it works. People’s lives are complex already, don’t over complicate them

And just in case you are one of those people who hasn’t even heard the song so far( what! like really?) , then here you go



When going for a movie, do your friends influence you?

Been mulling this thought for quite a while, and finally decided to throw open the questions to a lot of people. After getting a lot of feedback, i am down to writing this, hoping to get an answer to the captioned question.

Few years ago, when we produced a lot of movies, a buff usually ended up watching a lot of them, and even if the movies weren’t good, they ended up doing good business for the simple reason that so many people went to see the drama that they were being teased with for some days with the advertisement and promotions. Incidentally, the movie reviews in the newspaper also used to be published on Sunday, thus giving a flick enough time to do decent business over the weekend.

Inception at The Fox
Inception, one of the highest grosser globally this year was trending on Twitter for weeks. Image by angad84 via Flickr

But times have since changed. We now produce more movies than you can count through the year, there is fair competition from Hollywood, the movie reviews by a seasoned critic in the newspaper now appears on Friday/Saturday and the other review begins right from the time a show begins anywhere in the country.  This other review is the subject of discussion here, the verdict in this case being pronounced by less seasoned but far more trusted people, whom we also call friends.

The moment a movie releases and people start catching a show, they talk about it, with the people they have seen the movie, with their friends over the phone, with the world  when they post messages on Facebook, twitter, gtalk status messages recommending or bashing up a movie big time(the latter is usually the case, we need good cinema!). So what happens then? The friends read, comment and enter a conversation about the latest movie, possibly getting influenced on whether to catch the movie or not. Now whether or not that happens is the big question, and here are some of the responses to the same as captured via different media.

IIM A pass out Aditi Verma, who is currently working with a telecom company says “I do prefer online reviews of my like-minded friends, mostly on Facebook. Usually they prove correct.  Of the other sources, i don’t check online, just

The Social Network, a movie based on Facebook is running a campaign across online media channels. The 33k recommends are a testimony to the fact.

read newspapers, of which i can say some newspapers seem to be paid for reviews.” Delhi based marketing professional Varun Sharma who works with India’s leading media monitoring agency, Blue Bytes says “People are shifting towards the real-time reviews for which only online tools like twitter,Facebook etc makes relevant sense.” Consultant Chaitali Dave agrees “Yes, there is great influence as online world is an instant, easy to operate, natural, a routine affair and also a part and parcel of our life these days. Movies and their reviews are no exception!”

Most people feel that the online space acts as an all important second endorsement to what they have been listening elsewhere and thus makes an important part in taking the decision. Voices Abhinav Malhotra, “I trust both reviews and

what people say online. I feel that some of the movies this year like Dabangg, Inception, Kites did well or doomed also because of what was said about them on the net”. There are others who feel people see movies based on their personal choices, but friends play a part in building their perception. “I think yes people do get influenced by what their online friends say, but some people go for their personal favourites too.” says Dr Rohinee Motwani, Director, Just for Hearts.Deepika Sethi, HR manager and PR consultant Sweta Mantri concurred with a simple ‘Yes!’.

But when we talk about movies, a lot of people are totally bindaas! and they would only watch what they like whether or not the people, the reviews say favourably or otherwise about them. “The only thing that influences me is when a friend says ” who wants to go to xyz on Thursday night ” and xyz can be a lousy Finnish film or all I care. Otherwise it’s just a random movie going experience, where you show up at a cinema and randomly watch a movie that has tickets available.” came the earnest reply from Yasser Rahman, Director at  Cutch Soft Private Limited. Designer and part-time banker, Neha Jain simply said “I prefer my opinion”. Retorts Varun Patil , Digital Marketing Manager

at Globostay,   “My friends might influence my decision to watch some movies

which might not have caught my eye, but for the biggies, I trust my instinct and go by my mood.”

All in all, there is a clear shift of people ‘noticing’ what their friends and other netizens have to say about a movie. While people do

The fact that Dabangg was trending on twitter ( http://www.twitpic.com/2mzctv ) the day of its release goes on to show Indians are aggressively discussing their movies online. Image via Wikipedia

not seem to be going by just the online word for taking a call on an issue as sensitive as a movie, they definitely seem to be getting affected if not ‘influenced’ leading to a change in perception.  As seasoned communications expert Prathamesh Pathak says “I personally don’t go by reviews online or elsewhere. But it certainly builds a perception and you tend to watch movie with prejudice and then people comment about it. I think that way online reviews can make or break perceptions.”

So how about you? Do your friends influence you when you choose the movies you watch?

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