How to extract Email ids of your LinkedIn Contacts

How to extract Linkedin Contacts

Your LinkedIn profile is a goldmine. Time to dig for some gold.

I ask a lot of people what they do with their LinkedIn profile and most often the answer is that people look for jobs, read some articles, ‘connect’ with people and that’s largely it. What most people don’t seem to realise is that this most important professional network they are on, can open a lot of new doors for them, only if they realise to use it wisely. This is the first in a series of articles where we try and see what LinkedIn can do for  you.

For all you sales professionals, HR managers, and all the people wanting to get in touch with people, this is how you can extract EMail IDs of all your contacts on LinkedIn.

Step 1 : Mouse over My Network on the header bar and click on Connections

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Step 2 : Click on the ‘gear’ Settings Button on the far right

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Step 3 : On the next page, under Advanced Settings, click on Export LinkedIn Connections

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Step 4 : Now simply choose the format that suits you the best and click on Export

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Step 5 : Fill in the words shown in the security verification / Captcha image and proceedHow to extract LinkedIn Contacts 5


Step 6 : Your download appears in the bottom download bar

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Step 7 : This Excel sheet holds a lot of rich information about all your contacts

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The email ids you extract here can be used for multiple purposes, right from targeting custom audiences on Facebook, EMail Marketing, direct one on one marketing and so on. Ideally, you must keep taking a download of this data for you never know when LinkedIn stops allowing users to do it. So if you haven’t done it so far, then right now wouldn’t be too bad a time either :)

More articles in the how to series to follow. If you have any specific questions, post them in the comments below, request an article or ask a question in our forum section.

How to use IFTTT to automate your Social Media Activities


Humans are lazy by nature, therefore some humans act smarter and find solutions to take care of the laziness inside us.

Here is a guide to help you get started with automating your social media presence. These are the basic steps to get started, if you need any more help, do mention the same in comments.

Before we go on to the recipes, let us try and understand what IFTTT is and how you can make effective use of it. So IFTTT (or If This Then That) is an automation tool designed to Trigger certain responses in response to certain triggers. What I mean is that when a certain action is taken or triggered, a certain action can be triggered in response. Example : Update Pinterest when you upload picture on Instagram, or update LinkedIn when a new article is published on some site, or Turn WiFi off when you leave home. Ha! Gotcha with the third one, it ain’t possible, or it is? (It is!)

Step 1 : Time to get started with creating an IFTTT account. Go to

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Step 2 : Sign Up

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Step 3 : Few clicks on This and That and Continue

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Brings you to a screen that asks you to choose channels that interest you. Just choose the channels you happen to use the most often, for this will allow the platform to show you relevant recipes for you.

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Step 4 : My Recipes

Finally, instead of choosing the recipes being suggested to you, go to the top menu and choose My Recipes Instead.

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Now lets get to the part of cooking recipes.

Let’s just warm up with this one shall we. Start by clicking on ‘Create a Recipe’

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Step 5 : Trigger Channel

In this case, select Facebook and Connect your Facebook account.

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Step 6 : Choose a Trigger

Depending on what you intend to do, you can choose any of these triggers. If you want to share each post from your facebook account to twitter or just the link posts or photos, just choose the one that fits your requirement the best.

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Step 7 : Complete Trigger Fields

In many cases there wouldn’t be any extra fields to fill, however if you find some, just fill them with appropriate information like Area /Location , or the Link URL or something else.

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Step 8 : Choose Action Channel

Type twitter in this case and connect your twitter account with IFTTT.

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Step 9 : Choose an Action

Now in a regular facebook to twitter share feature, you do not get so many options, but here you have a lot to choose from. So pick up something appropriate and move ahead.

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Step 10 : Complete Action Fields

Now in addition to choosing what you want to specifically post from your facebook feed, you also have the chance to choose what do you want to publish on twitter from that post. Just click on that ‘Beaker / Conical Flask’ on the right and select appropriate ingredient.

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Step 11 : Create and Connect

The final step where you get to quickly glance over your recipe and make any changes by going back if required.

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Now once you’ve created a recipe, you can pause, edit or stop it anytime you want. The 4 buttons that you see after you are done creating the recipe will allow you to do that.

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You can similarly create recipes to automate a lot of online processes that you may be spending a lot of time on right now. If you need any more assistance with any recipes or IFTTT in general, feel free to comment and let me know about it.

Linkedin finally has a new app and you will love it

I can’t seem to remember the number of people who I have come across who have told me how they hate Linkedin’s UI. How they can’t search for stuff on the platform, can’t find what is happening where and most importantly can’t even see at one place what they posted on the portal!

Well, all that has been slowly changing, and today Linkedin took a long stride in moving towards improved customer experience. This year, Linkedin already came up with the Publish Post feature and the new groups interface, and today it announced the arrival of the new Linkedin app, which looks classy and is smooth to use.

While the app will make for a lot of people logging on more regularly to see the latest in the platform, what it has more importantly done is added one of the most important feature that many people have been missing for far too long, a simple place where people can see their activities including what they have posted. Sharing some screenshots of the all new app.

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LinkedIn New App 2015 DigitalDefynd


LinkedIn New App 2015 DigitalDefynd

There is growing intolerance in the world of social media

intolerance is increasing online

It was an angry duel between two friends on facebook that made me write this and the more I think about it, the more it seems true. We are increasingly becoming an intolerant lot, and this behaviour is being best exhibited online.

Don’t know about the world, but there is definitely growing intolerance in the online world. Disliking one’s thoughts is one thing, debating another but people have stooped down to slandering and expressing hatred in extremely derogatory ways. People are ‘fighting’ over status messages, some are hurling abuses at each other, while trolling for a variety of reasons is widely popular.

This is a dangerous precedent we are all setting, and if we don’t keep this in check, then it will eventually simply spill over to the offline world. Here are some instances of what is fanning all this intolerant behaviour and what we can perhaps do to put an end to it.


1. Let us stop fighting over status messages

Ever heard of the right of speech and expression? I mean there is a line and its tough to say when one crosses it, but can we not be a little respectful towards other people’s thoughts? So they said something against your favourite political leader, about your community or religion, but how about engaging in a discussion over simply starting a war like debate that the world watches? What we don’t realise is that it’s not just the two people who engage in such a debate, but everybody else on the friend list and also the other public network that is watching this conversation.

While defending intolerance, or your community or religion, make sure you are not creating further negativity around it yourself.

A perfect case in point –

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2. Don’t go crazy over rumours

The one big problem with online media is gossips and rumours. If the media could not be trusted in entirety, the online media is even harder to trust. The problem lies with everybody wanting to be the first and fastest. In trying to spread news quickly, many news agencies don’t even do one reference check before publishing something. Sometimes the facts they publish are not entirely true, at other times outdated, or sometimes just plain rumours, which they happily publish, because who cares about the veracity of something as long as it gets some views on the portal.

A brilliant case in point is Shahrukh Khan’s statement about rising intolerance in India. Watch the following video and see the reality behind what actually transpired.



3. Please read before sharing

We are a headline reading generation. Nobody has the time to read stuff. At best, most people read headlines. The headline of this article will in itself change opinions than the content inside. Websites make the best use of this. Click Bait is happening in full swing. Let’s get people to click and share, why bother about what they read. News is twisted and twisted further till it gets a website the right amount of clicks. Now they will not all always resort to twisting a headline for personal gain, but what about the ones that do. The common man out there doesn’t know the difference between a hundred websites, to him/her, they all look the same.

The more we rely on headlines, the more we are misleading ourselves. Please read beyond the headlines, and please read before you share.


In the time to come, what happens in this world will be less dependent by what happens on the streets and more by what happens online. We have a very important responsibility in our hands, and we must not let our actions further fuel intolerance. Social media is purely people centric, people driven and consumed by people; we are all like journalists and our friends like viewers, let us not let ourselves down by spreading hatred. This message is as much to myself as it is to you. We all need to learn, be a little calm and work towards establishing peace in the online world.

10 Simple Social Media Lessons from Politics and Elections

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Over the past few years, social media has taken the political scene by storm. Whether its toppling regimes during Jasmine Revolution or helping countries find new leaders like we saw in the US and in India, social media is playing a major role in shaping political opinion, affecting outcomes and changing the very premise of politics in some cases.

Having said that, social media has its limitations and can many a times simply be adding to the hype without making many changes to the ground reality. To demystify all that and to help you make better strategies when planning for your social media campaigns for politics and elections, here are 10 simple points –

1. Social Media is not equal to the electorate

Now there are multiple ways to look at this. First let’s talk about the all important twitter. While twitter is one the most important news and discussion platform out there, the number of people actually active on twitter is quite less than what people imagine it to be. The ones who are active indulge in heated arguments, trade charges and create enough noise, for everybody to feel that twitter is the game changer. It is ‘a’ very important influencer for sure, but not the only one. Secondly, even though there are many netizens all around, it doesn’t always necessarily mean that they are voters or that they are the people, influencing whom will help you win the elections.

2. Likes are not equal to votes

Fans and followers can be, and are bought by one and all, officially as well as unethically, in some cases. No matter if you have a few thousand, lakhs or a few million followers, the number of followers or likes that one has aren’t really always the people who will vote or ask somebody to vote for you, but simply the people who are subscribed to you, which includes well wishers, fence sitters and also the ones who are waiting for the next opportunity to take a pot-shot at you. To be able to actively do that, some people even subscribe to pages’ notifications so they can be the first one to comment and criticise when somebody says something.

3. Never solely rely on social media

You see, the basic point is that social media is easy, and that’s why everybody does it. If you also unconsciously belong to the same category, then maybe it’s time to change gears. Social media can help create influence, can also help you win an increased number of votes, but if your entire strategy is a social media only strategy, then it can only get you as far. Depending on where one is contesting an election from, the social media influence will change (A simple way to know how many people in your region are on social media  is to log on to facebook advertising manager and select your city to get the number of facebook users, which can be a fair estimate of the total users as well). Eventually the work that you do on the ground, the way traditional media positions you and the word of mouth publicity that happens will all impact the results.

4. You see everybody and everybody sees you

No matter how smart a strategy you think you have come up with, everybody sees what you are doing, just the way you keep a track of what they are up to. This is in fact one of the most important characteristics of social media – everybody sees everything, and everybody can know everything. So while you act smart and think up new strategies, you need to be extra smart by keeping an eye on what everybody is up to so you can be a step ahead of the game.

5. LinkedIn can swing it

LinkedIn can contribute in immensely powerful ways to your campaign. While many global political leaders are already on LinkedIn, others also realise its importance and are slowly getting on to it. The logic is simple, to win an election, you need to influence all sections of the society. Even though the busy working class may in a lot of elections be a smaller percentage if you compare it with the masses living in the hinterlands or the people spending time on facebook, but that small niche segment of people on LinkedIn can give you a very significant edge over competitors, not just in terms of number of votes, but also in terms of finding sponsors for your campaigns, driving corporate support and spreading positive influence in the power corridoors of an industry.

6. Instagram and Snapchat should be on your radar too

Who does instagram and snapchat is the question lot of people seem to be asking. While you may not be there, lot of people are. The second argument that follows is that aren’t these same people who are already on facebook? Why should I spend extra time in reaching out to them on these frivolous apps. Youth, or early voters are increasingly becoming the key factor in deciding elections. It’s not just because they are large in number, but because they make excellent volunteers and have the power and passion to convince & convert others. No number of mediums could be less when it comes to talking to them. We are talking about people with really short attention spans. What if they missed you on facebook, what if they are too bored to be on facebook? What if you could talk to them on instagram, and even if you don’t directly convert someone into a believer, influence them subtly to become one? Not just pictures, but videos could also be an integral part of your strategy, and as these platforms mature, the strategies for these platforms will mature as well.

7. Whatsapp for localized and remote marketing

Make no mistake to not consider whatsapp as one of the most important social media tools when trying to influence the masses. You see, apps like whatsapp have truly revolutionized social media. Facebook didn’t buy it just like that, they see the potential, they know this is one of the keys they need to reach everybody eventually. Talk to a vegetable vendor and there is a strong chance he uses whatsapp on their smartphone. They may not have facebook, but whatsapp, they do. Now extrapolate this information and apply it to rural areas. People may not have 24 hour electricity, may not have TV, but increasingly, you will notice, they have a smart phone. Mobile, as we know is the device on which the next billion will first access the internet. Carrying forward that thought, apps like whatsapp will be the first ones these people will come in touch with. While that is the part about reach, the other part is what whatsapp means as a medium. It’s a fun medium which people love to use. It’s a platform to share jokes, make groups and share multimedia. Effectively, whatsapp is like a mini tv for a group of people who also have the opportunity to discuss the same with each other, and if they like what they see, share the same with others who may not have access to such a medium. In a true sense, whatsapp can effectively be the medium that politicians can use to reach out remotely to the far-fetched corners of any country.

8. Advertising doesn’t win elections, good content still can

It’s the classic Advertising vs PR battle, and it’s no different on social media. Advertising can take you to more people, but it is the strong content that can make people come to you. Eventually, over a longer term, the idea is not to keep spending to reach out to people, but build a brand that people feel like getting associated with. Concentrate on the content, the thoughts and the messaging. Do that right and everything else will follow.

9. Customise content and strategy as per online analytics 

Your online analytics can tell you more about the people you are trying to reach out to than you think. The cities they come from, the age they belong to, the languages they speak – everything must contribute to  your strategy, your messaging and your offline campaign on the whole. After all people are people, and all data that can tell you more people is good for you.

10. Great Marketing begins with a Great Product

Gone are the days that you could do one thing, project another and win. We are moving towards an increasingly transparent world, one where your work speaks more than anything else. If you do good work, then great marketing will follow; do nothing and no amount of marketing can save you. Social Media works best for the people who do well to begin with.

Those are some things that I thought are important while planning and executing a social media campaign for politics or elections. What do you think are some of the ways in which politicians can leverage the power of this medium?

Social Media has left traditional media behind

social media traditional media

Circa 2009. People started giving up Orkut accounts to switch to facebook. This fancy looking suave place was so full of promise. More privacy, more control, more style, more chutzpah. Oh those were the times, when we were all busy discovering friends on facebook. “Hey, are you on facebook? Yeah! Add me!” Time passed, and the numbers slowly started swelling, literally everybody started trickling, the brands had started shouting, the people had resorted to ranting and the spammers had found newer ways to do seeding. The Singapore skyline had started looking more like the busy streets of Bangalore. While this clutter affects and hurts everybody equally, what hurts the most is what we the people turned social media into.

This new media was supposed to be an alternate to media. Sadly, over time, it has actually turned out to be just the same at many levels. Pages and communities originally built to cater to certain niche segments all seem to be posting the same content. Click bait in all its glory is used everywhere. Anything sensational is spread all across, while the real deal gets missed in the mayhem. There are lots of good pages and channels all around, but most seem to have taken the simpler route to drive more traffic. There are examples of news publications posting provocative content just to get more likes, while there are many niche websites who have had to resort to promote the same content being posted everywhere just because that’s what grabs the eyeballs. Murder mysteries get more coverage here as well, while important events get lost in the process. Journalists are often blamed to not go to the depth of the matter, and people on social media don’t tend to read beyond the headlines before forming their opinions.

What was new, has actually left behind the old in creating an absolutely new kind of sensational media, one that thrives on virality, sensation and negativity.

From NDTV, its become closer to India TV. From The Hindu, its closer to Delhi Times. Not that any of this will change, or that it needs to, but just feels a little sad to see a medium for the people by the people become a victim of the same fate as other media. Social media, over the years has not just caught up with traditional media, but has actually surged ahead in spreading a lot of nonsense. May wisdom prevail.

Making social media work for SMEs and Startups

Even though social media was coined a people’s medium when it came around, it is the big brands which seem to be making the most use of it, making small setups wonder whether they can even use this medium. Here are quick case studies of organisations from India that have gone from the unknown to being unknown thanks to Social Media. Features some of our clients at Green Smyles


Find more views, news and insights from the world of social media marketing at

Its time to rise and shine

Social media is bringing about lots of change across the globe, so when i was invited by the ‘International Youth Forum for Policy, Change and Development‘ to speak on the issue, i decided to showcase ways in which our world is witnessing change thanks to Social and online media.  This seminar was special, as it gave me the chance to address youngsters from across the globe, a first for me :)

Many thanks and kudos to Alexis for organising a wonderful event. Big ‘Hi’ and ‘thank you’ to all the youngsters who made for an extremely interactive audience ! Loved meeting you all and glad to have befriended youon facebook :)

Another important thing, thanks to the seminar, i created a ppt which was then uploaded to slideshare and happened to go on to feature on their homepage! The presentation follows –

Here are some pictures from the event –

The use and misuse of Social Media

(This article was originally published on The Sunday Indian magazine’s supplement Media Watch

Somebody recently commented “If social media was present during the days of Rani Lakshmi Bai and Mangal Pandey, India would have become a free country much before 1947”. I couldn’t agree more! Social media has taken this world by storm. Like all other technological advancements till date, you can use, misuse or abuse social media. The rules are new, and the ones waging this war are people like me and you.

Think of abuse, and for some reason politicians come to mind. They are one breed which has brutally been punished by social media. Mudslinging has got a new medium, and people are venting all their wrath and anger by blasting off tweet after tweet, mocking every aspect of these servants of society. Abhishek Manu Singhvi became the latest victim of what was an incident that could have easily got brushed under the carpet had it not been for the social media. You can’t call up everybody on Twitter and ask

English: Abhishek Manu Singhvi, Indian politic...
Abhishek Manu Singhvi was always at his oratory best on TV, but YouTube got the better of him. (Photo credit: Wikipedia)

them to stop tweeting, can you? One leaked video on YouTube was followed by thousands of angry, funny, shameless, derogatory tweets, which eventually led to other media also talking about the episode. Finally a pressurised Singhvi quit all party posts. No wonder, Kapil Sibal has been after Google and Facebook to ‘censor content’ and make the web clean. Maybe he saw incidents like these coming?

Social media is as prone to misuse as your computer is to virus. Justice Katju recently said in a letter to Information and Broadcasting Minister, Ambika Soni that “a new practice has developed in the social media, of its misuse for defaming people/groups/religions/communities.” While he was focusing on the larger issue of defamation, there is increasing misuse at all levels and growing concern over the same. Celebrity fake accounts are being made and untrue stories about them are being spread. ‘Hacking at home’ has led to stealing of passwords and accessing the private lives of others, leading to relationship woes and even divorces. A survey by the American Academy of Matrimonial Lawyers (AAML) revealed that four out of five lawyers reported a growing number of divorce cases that cited evidence derived from networking sites.

Till a few years ago, the Jessica Lal murder case was the only example of the media playing a central role in keeping a case alive and doing its best to bring justice. Ever since social media came around, there have been many more people and cases whose battles are being fought in the courts of law because the layman raised a voice on social media. Deaths of Keenan Santos and Reuben Fernandes stunned Mumbaikars and the entire

Murder of Jessica Lall
Until a few years ago, the murder of Jessica Lall was perhaps the only major case where media played a major role in helping get closer to justice. With social media around, the layman's voice is gaining more weight. (Photo credit: Wikipedia)

cyberspace. The case was fast tracked and the four accused were booked after the social media raised a strong voice.  Kshama Chopra Shetye, Sanjay Gulati, Loitam Richard, Chhavi Gupta, Dana Sangma are just some of the cases which, but for the social media would have been long forgotten.

Social good is difficult to spread because it has no commercial value. Smaller social organisations used to falter at the task of apprising other people of their work and making people contribute. With Facebook and Twitter, NGOs could breathe a sigh of relief. Many unknown social organisations today have a sizeable following on social networks. Their work doesn’t go unnoticed anymore, and in fact attracts the appreciation and attention of people.

Regular attempts at curbing the freedom of the social media will be made, but the truth is that it is leading us towards a new world where the lies will be trashed and the guilty will be charged. It will not happen overnight but change has begun and it is for the good. 

The article in print –

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Good news everyone! LinkedIn acquires Slideshare!

Acquisitions don’t always make one happy! But this case is different and special.

Ever since the social media industry has exploded, the world seems to have gone gaga over facebook, twitter and maybe about how google + may or may not beat them at the social game. LinkedIn, and the even lesser known Slideshare somehow get lost in the game. Now the argument may be that LinkedIn doesn’t have a user base that matches that of facebook, or people haven’t gone crazy for this network, but that actually doesn’t matter. What matters is, that LinkedIn is one of the most important social networks that we have out there, and it is responsible for altering career decisions to candidates getting through better companies to better business networking and deal cracking for entrepreneurs and businessmen.

You can have all the fun you want on facebook, but when it comes down to serious work, you’ve got to actively use LinkedIn! Moving on to slideshare, i remember once making this tiny harmless ppt on ’10 simple lessons from Kolaveri Di’ and uploading it on the network to see if people like it. To my amazement, it started trending on the slideshare platform and till date has got 12,000+ views from across the globe. 130 people liked it on facebook, 54 ending up tweeting about it, add to that 9 favorites on the platform itself. No other platform on the planet gives you the power to reach out to so many people irrespective of the kind of content you create, but with slideshare, if you’re good, word spreads fast.

The reason to be happy today is that when 2 important platforms come together, they are bound to end up helping out lots of professionals out there, making their task of reaching out to relevant audiences easier and better. Cheers to the team at slideshare! For its a well deserved acquisition :) Hope this fuels the hopes of many other Indian startups as well, the hope of doing good work and getting noticed across the globe.


Social Media for Social Change

NGOs, non profits and any other social organisation which is working towards social change in the society most importantly needs to make use of social media. I was recently invited by Center of Civil Society ( ) for a talk on social media at their conference titled ipolicy for Development Leaders’ . It was a pleasure getting to meet some great people who are trying to bring about all kinds of good changes through their initiatives. Find below the video from the talk, hope you can gain something out of it as well.



Social Media Business Bootcamp in Delhi NCR

I am conducting a two day business bootcamp in Noida in the  month of January. Come join in if you love social media or are interested in exploring the same :) Details below –

“Having a strong online reputation allows people to listen to you, buy your product/service and be a part of what you have to offer. Social Media has taken this world by storm. This new media is creating a new generation of influencers and it is resetting the hierarchy of authority, while completely freaking out those who once held power without objection. The truth is that most of the existing formulas, methodologies, and systems miss or completely ignore the role of new influencers to inspire action, cause change, spark trends and recruit advocates.

After so many successful workshops Urban Vidya brings to you next, a 2-days Business Bootcamp.
If you want to be a part of this revolution and leverage social media for the success of your brand, then come be a part of this bootcamp.

Who can do this?

This bootcamp is not for the conventional, for those who are risk adverse and for those who don’t like change. It’s for:

– Entrepreneurs who want to streamline their business and implement systems
– Business owners who want to work ON their business not in it
– Creatives who want to understand how to use online marketing to grow their business
– Busy people who want to become more productive and successful
– Smart and savvy people who understand how powerful Social Media is for any business
– People who want to have a thriving business and their ultimate lifestyle

What will you gain?

• Learn the key concepts of Social Media and understand how it differs from other forms of marketing (both online and offline).
• Learn how organizations can, at 140 characters a tweet, turn this into a powerful marketing tool.
• Explore why would an organization blog? What would they blog about? How do they create fresh, relevant content? How can organizations hook up blogs to other social media channels?
• Profiles, friends, groups, networks, social ads, pages, polls… What does it all mean and how can you leverage the power of Facebook to improve your marketing efforts?
• Know how does an organization use LinkedIn which is one of the biggest professional networking sites in the world to develop new contacts, to enhance the online image of their company, to talk and engage with their peers and to advertise to specific audiences?
• Explore the range of sites that are on the web and begin to identify strategies that your company could adopt to maximize their potential.
• Learn all the online tools to help you run effective campaigns
• Tips and suggestions customized to your brand’s need
• Measuring the success of your campaign
• Live Project to implement all that you will learn

Fees: Rs 5000/-

To Register/Know more:

1. SMS “SMB_yourname” to 9582011500
2. Call on 9582011500
3. Email: [email protected]
4. Online Registration :

Social Media Trainings by Urban Vidya –